HP: REINVENT MINDSETS – LET’S GET IN TOUCH
HP: Reinvent Mindsets – Let’s Get in Touch by NAN
Co-Casting Director: Damian Bao
We are super proud to cast HP’s new film, which shows multiple black job candidates (#realpeoplecasting) on interviews that conclude with the dreaded words, “We’ll be in touch.” The scenes and facial expression provide viewers with examples of the frustration and desperation those who experience discrimination during the job search may feel.
“When qualified for a job, African-Americans are 3x more likely to experience a denial.”
“It’s intended to raise awareness around the ingrained biases that exist in the hiring process,” said Lesley Slaton Brown, who was named HP’s first chief diversity officer in 2015. “It’s meant to wake people up and get people talking about this.”
We hope the project will start a conversation that leads to a permanent new direction in hiring!