Project Details:
Project: Velcro 2021 Family Spots
Client: Velcro
Type: Non Union Video + Stills
Shoot Location: NYC
Required COVID Test: Dec 14 (TBD Location in Manhattan NYC or talent can go to their doctor in their own neighborhood.)
Fittings: Dec 15 (virtual)
Shoot: Dec 16 + 17 in NYC (Talent will work only one day.)
Usage: 1 year digital for motion & stills.
Talent Rate per person:
$1,500 for adults (up to 10 hour shoot day)
$1,000 for kids
(+20% AF for agency talent if needed)

Casting Breakdown:

Please note:

• For Family Play, the mom is not being shot on camera with dad + boy. We would love to cast a real family for this but are also open to matching an individual with a real dad + son.
• For the Entrepreneur spot, we would love to consider real Black families with 2 parents and 2 kids, but we are also open to a single Black mom with 2 kids or 2 Black siblings age 5-10 that will be matched with actors playing the parents who are shot at a different time and room from them.
• For Art’s Garage, there is a big chance that the father and son roles may be shot separately.
• For Birthday Party, the Latinx grandfather can be an individual since he’s not shot with the mom + son. We are super open to cast the real grandfather of the Latinx son we cast so please submit with your grandfather if you can.

FAMILY PLAY: Caucasian Family with 1 Child:

Casting a real family with 2 parents (Caucasian, age 30-55) with 1 kid (boy, Caucasian, age 5-8). Both parents and the kid must be comfortable being on camera. In the scene, the mom is making costumes for dad and child.

ENTREPRENEURS: Black Family with 2 Children:

Casting a Black family with 2 kids (a boy + a girl age 5-10). Parents and kids must be comfortable being on camera. In the scene, the mom is organizing her home office. Parents must be African American, age 30-55. Open to families with 2 parents as well as single mom families as the dad part will not shoot in the same room as mom and kids

ART’S GARAGE: Caucasian Father and Son

Casting a real dad (man, Caucasian, age 30-55) and his son (boy, Caucasian, age 9-13). Both parent and kid must be comfortable being on camera. In the scene, the dad is showing his child how to make things in the garage.

BIRTHDAY PARTY: Latinx Mom and Child:

Casting a real mom (woman, Latinx, age 30-50) and her child (boy, Latinx, age 5-10). Both parent and kid must be comfortable being on camera. In the scene, the family is celebrating a birthday.

BIRTHDAY PARTY: Latinx Grandpa:

Casting Latinx man age 60-80 to play a grandfather speaking to his family on a video call. In the scene, the family is celebrating a birthday.